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Our Story

 

It is nearly impossible to drink black coffee at the big chains. I have requested cups of black coffee at the big coffee houses…only to find myself at the toppings table doing everything I can to make the coffee drinkable. The taste is bitter and reminds me of a bad cigar or old gym socks. Bad coffee is burnt and stale, and this bad taste may stay with you for many hours.

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For most folks and in more recent times, coffee has become a function of convenience and even worse…about toppings. Great coffee disappeared and inferior quality coffee was roasted, brewed, and served hidden by cream, sugar, and shots of chocolate, caramel, or pumpkin spice. At home, coffee comes sealed in a plastic K-cup and is never seen…only a black liquid spews out one cup at a time. I fell into this trap like many others until my desire for a great cup of coffee sent me on a journey.

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Mostly, I learned the differences between good coffee and bad coffee. I actually became excited every morning to wake up because I knew that I would be drinking the best coffee I had ever had, every morning. I became so excited about my roasted product that I shared it with anyone who was interested. From this experience grew Royal Joe Roasters.

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Our mission
Royal Joe Roasters our mission is to get amazing coffee to everyone who wants amazing coffee. We don't believe in settling for ordinary when you can have the very best. That’s why we only offer premium roast coffee beans from around the world that create simply delicious coffee to cater to the overwhelming growth of coffee cults, boutique coffee shops, and every day worker's start to their day. 
 
Our Mission statement: "To glorify the Lord in all we do, and to give customers the freshest coffee delivered to their home."

 

Good coffee is bright, has some sweetness and is not so bitter that it makes tears come down your face. It is very drinkable and can release a wheel of flavors. We are passionate about providing authentic artisan coffee to enthusiasts like you! From blends to single origins to our smooth decaf – we make sure to only source the highest quality coffees in the world. We offer a wide variety of coffees for you to buy sourced from all around the world! Whether your preference is fruit-forward and floral – rich, chocolaty, and smooth – or rare and experimental – we want to bring zest to your day and fulfill your desire for experiencing amazing coffee.

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The Royal Joe Promises
  1. Your coffee will always be ethically sourced!

  2. Your coffee will be Roasted-As-Ordered, what this means is your coffee is roasted only after order is placed.

  3. Your coffee will be roasted in a small batch of 20lbs or less.

  4. Your coffee we will be shipped same day it is roasted on whole bean and the day after on ground (Orders will be shipped, in the order in which we receive them).

  5. We promise that Royal Joe Roasters will always offer a wide variety of coffees for you to buy sourced from all around the world!

  6. We promise that 10% or more of the profit will go to a Non-Profit 501(c)(3) organization that is Christ-centered and furthering the lives of others.

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Roasting Processing

 All orders are roast-to-order and hand packed. Our value comes from being able to provide the freshest coffee available on the internet. The coffee is shipped the same day it is roasted on whole bean coffee, and shipped the day after roasting on ground coffee. 

 

  1. There is something to be said about roasting in smaller batches to ensure quality and consistency. By roasting less than 50 lbs of coffee beans it is easier to control the roasting process and to make sure that all of the coffee beans get a similar roast. It is easier to keep the beans moving and to see most of the beans in the batch. Small batch roasting leads to a certain level of superior quality control that cannot be matched in larger batches.
  2. A secondary benefit to small batch roasting is that it significantly reduces the amount of time between roasting and packaging to be shipped. For example, if a large batch (say 200 lbs) of dark french roasted coffee beans is roasted but only 50 lbs sell per day, the last 50 lbs to sell will be 4 days old already. Our coffee is roasted after you order to ensure freshness.

 

 
 

Roasting brings out the aroma and flavor that is locked inside the green coffee beans. Beans are stored green, a state in which they can be kept without loss of quality or taste.  A green bean has none of the characteristics of a roasted bean -- it’s soft and spongy to the bite and smells grassy. It takes years of training to become an expert roaster with the ability to “read” the beans and make decisions with split-second timing. The difference between perfectly roasted coffee and a ruined batch can be a matter of seconds.

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Focused on QUALITY!

All of our coffee is specialty grade. All of our single origin coffee is 100% Specialty Grade Arabica Coffee Beans. The only products that contains Specialty Grade Robusta coffee beans is our 6Bean blend, Cowboy Blend, Italian, French and Breakfast Blend+. The reason for this is for added caffeine and to improve the crème in those blends that have it. Green coffee is generally graded via visual inspection. This involves taking a 350g sample of green coffee beans and counting defective beans. Defects can be Primary (e.g. black beans, sour beans) or Secondary (e.g. broken beans). For a coffee to qualify as “specialty”, it must have zero Primary defects and less than five Secondary defects. We believe there is something to be said about roasting in smaller batches to ensure quality and consistency. Our coffee is roasted in less than 20lbs batches of coffee beans. It has been proven that by roasting coffee this way, it is easier to control the roasting process and to make sure that all of the coffee beans get a similar roast. Small batch roasting allows the beans to keep moving and to able to see most of the beans in the batch. When you pair Specialty Grade coffee and Small Batch Roasting this leads to a certain level of superior quality control that cannot be matched in larger batches.

Coffee Roasting Video
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Roast Types

Most roasters have specialized names for their favored roasts and there is very little industry standardization. This can cause some confusion when you’re buying, but in general, roasts fall into one of four color categories — light, medium, medium-dark and dark.  

Many consumers assume that the strong, rich flavor of darker roasts indicates a higher level of caffeine, but the truth is that light roasts actually have a slightly higher concentration.

 

The perfect roast is a personal choice that is sometimes influenced by national preference or geographic location. Within the four color categories, you are likely to find common roasts as listed below. It’s a good idea to ask before you buy. There can be a world of difference between roasts.